CRM Development in Retool for Land Investment Company

Case studies
Automation
CRM Development in Retool for Land Investment Company

A powerful Retool-based CRM integrated with PostgreSQL, designed to streamline lead management, enhance sales workflows, and drive growth for a land investment company.

[ Client ]

About the Client

Holmeland Properties is a family-founded land investment company specializing in acquiring vacant plots and acreages for investment and development, committed to sustainable and responsible land development.

Automation
United States
2 weeks
Low-Code Development
Retool

60%

Faster Lead Retrieval

2wk

Delivered in 2 Weeks

100%

Real-Time PostgreSQL Sync
[ Challenge ]

Sales Team Needed Fast, Intuitive Lead Management

  • Search and retrieve customer details quickly across a large lead database.
  • Update lead qualification data effectively with structured scoring.
  • Enable seamless data input that syncs directly to PostgreSQL without manual effort.
[ Solution ]

Building the Solution

Akveo's Retool experts developed a CRM with a search bar allowing sales agents to look up leads using a dropdown. Upon selection, a customer form pre-populates from PostgreSQL (Neon). The system includes structured lead scoring, automated categorization, and real-time sync ensuring data accuracy across all devices.

Impact that Matters

[ Results]

The new Retool-based CRM transformed how Holmeland's sales team manages leads and drives conversions.

Faster Lead Retrieval

The Retool CRM reduced lead retrieval time by 60%, enabling the sales team to focus on closing deals rather than finding data.

Improved Sales Efficiency

Centralizing data entry and integrating structured qualification tracking streamlined the entire sales pipeline.

Enhanced Data Accuracy

Real-time PostgreSQL synchronization ensured higher data quality, minimizing inconsistencies across the sales team.

[ Tech Stack ]

Tech Stack

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