Boosting Lead Generation Efficiency with a Custom Retool App

Case studies
Finance
Boosting Lead Generation Efficiency with a Custom Retool App

Afore Capital needed a customized lead generation system. We developed two Retool applications automating their deal and talent workflows.

[ Client ]

About the Client

Afore Capital is a venture capital firm that helps new startups get started, providing money, resources, and talent. Afore works closely with founders to help them overcome early challenges and set up a strong foundation for growth.

Finance
United States
4 months
Low-Code Development
Retool

2

Custom Retool Dashboards Built

4mo

Project Timeline

100%

Automated Data Deduplication
[ Challenge ]

Manual Deal Tracking at Venture Capital Scale

  • Managing a large number of inbound deals and tracking relationships manually.
  • Integrating PhantomBuster and LinkedIn to source founder information wasn't easy with the existing setup.
  • Data deduplication was a constant challenge as the same founders appeared across multiple sources.
[ Solution ]

Building the Solution

We created two custom dashboards in Retool:

  1. Titan Dashboard: managing inbound deals, logging company information, tracking deal statuses, and ensuring no data overlaps.
  2. PeopleFlow Talent Dashboard: capturing and managing founder profiles sourced from LinkedIn and PhantomBuster, with automated deduplication via Make (Integromat).

Impact that Matters

[ Results]

The final system transformed how Afore Capital manages deals and interacts with potential founders.

Data Integrity

A centralized Retool system ensures accurate, up-to-date information without duplication across deal and founder pipelines.

Improved Lead Generation

Automated workflows help Afore Capital identify and engage with promising founders quickly, reducing time-to-outreach.

Streamlined Operations

The automated system reduced time spent on manual tasks, allowing the team to focus on high-value investment decisions.

[ Tech Stack ]

Tech Stack

Integrations
PhantomBuster
LinkedIn
Make (Integromat)

Visuals

[ Case Studies ]

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Success Stories

We have helped over 200 businesses grow their value and improve how they work through better software.

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Dmitry Klim
Head of Growth
5900 Balcones Drive #21729, Austin, TX 78731
[email protected]
+1 (512) 921-9631
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